The marketing report offers key insights derived from your Google Analytics and advertising data. Head over to Reports > Marketing Report to access this report.
This report offers the following metrics for a given date range:
Ad Send Per Order: The amount of advertising spent on a specific tagged campaign to drive orders.
Return on Ad Spend: Return on Ad Spend (ROAs) is the remaining gross profit from the orders that advertising spend directly generated.
Conversion Rate: The rate at which shoppers on your site make a purchase during their session.
Lifetime Value: The customer lifetime value tells you the total monetary value of the average customer.
Customer Acquisition Cost Customer Acquisition Cost (CAC) indicates the amount of spend required to bring in a new customer, creating a cost per customer. CAC is the sales and marketing spend (discounts and customer success teams can be included) divided by the new customers within the same period.
Net Value Per Customer: The net value per customer takes the lifetime customer value less the cost of acquiring that customer. This ratio is a measure of the return on acquisition spend on a per customer basis. It gives an indication of whether your CAC is too high relative to the average monetary value of the customer.
Site Traffic (Paid vs. Organic)
Paid Media By Channel