The orders report offers key insights derived from your order data. Head over to Reports > Order Report to access this report.

This report offers the following metrics for a given date range:

  • Total Orders: The number of orders placed within a provided time window (by order date).

  • Orders Needed To Break Even: Based on the Average Order Value, this indicates the number of orders required per month to cover your operating expenses. Any amount of orders above this number should begin to yield a net profit.

  • CAC Per Order: The customer acquisition cost (CAC) broken down on an average per order basis.

  • Order Value vs. Profit per Order: The average sales amount (value) per order and the relative profit after COGS has been factored in.

  • Average Order Shipping Cost: The average amount spent to ship each order in a selected period.

  • Shipping % Paid: The percentage of total orders in a selected period, where shipping was paid for, versus offered for free.

  • Shipping Revenue

  • Shipping Expense

  • Net Shipping

At the end of the report, you can find a table which shows the following metrics for individual orders:

  • Order#

  • Order Date

  • Channel

  • # Products

  • # of Items

  • Revenue*

  • COGS

  • Gross Profit

  • Margin

*OrderMetrics made the decision to remove Sales Tax from the total Revenue Metric. This is inconsistent with Shopify’s reporting (which includes Sales Tax). The reason for this decision is removing tax provides a much truer picture of the merchant’s business performance. Tax is not considered revenue for a business, it’s owed to the local revenue authority. It is actually a liability that does not show up on the income statement. Here is more context from a US perspective.

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