By default, OrderMetrics shows the unique visitors who have visited a product page, not all visitors to your website (assuming you have enhanced ecommerce tracking enabled). 

This allows you to see conversion rates and unique visitors filtered by product (using our product filter in the upper right of the Profit Dashboard)

You can edit this by clicking "Edit Stat Rows" on the main Profit Analysis tab. 

And unchecking the box below

Did this answer your question?